THE EMPIRE EXHIBITION
Extracts from a pamphlet distributed by the Government Travel Bureau,
charm, grandeur and a wonderful climate are well known features of
To those who intend
The Union of South Africa is indeed fortunate, for whilst so many other lands are deep in the slough of industrial depression she firmly treads the broad path of prosperity with undiminishing confidence.
No wonder then,
The City of
It has been well
said that "where ever one goes in
Exhibition, although coinciding with
That the idea of
the exhibition is well conceived may be gathered from the fact that through it,
thousands of South African and Overseas visitors will, for the first time,
realise what the Empire means to them and the great place which the
The wide appeal which
this great venture makes is borne out by the strong recommendations made in its
favour to British manufacturers by the Grand Council of the Federation of
British Industries. The Exhibition has likewise the approval and also the
strong financial backing of the Government of the
Site of the Exhibition
The site of over 100 acres will be Milner Park, in the grounds of the Witwatersrand Agricultural Society and is considered to be the most suitable that has ever been available for a great Exhibition.
These grounds, although only a mile from the heart of the city, are of great scenic beauty, and provide extensive views to the Magaliesberg Hills, some 50 miles away. An artificial lake, with waterfalls, is being formed, surrounding which will be a South African rock garden, filled with rare specimens of flora.
New pavilions and halls are being erected, while in the centre of the grounds will be a tower 200 feet high, which will be illuminated and visible up and down the Reef at night.
Amongst the other
displays The Port of London Authority is setting up a replica of its
All parts of the grounds will be rendered easily accessible by the Exhibition's own transport service of miniature buses, which are expected to carry over a million passengers during the three months.
In the centre of the Exhibition grounds a vast open-air Auditorium is being constructed, designed to contain 12,000 seats in the stands, and a total 20,000 when its grassy floor is included. In this Auditorium there will be staged native war dances, many picturesque pageants of African history, and probably a Rodeo and other performances.
Ten thousand spectators will be accommodated in an open air theatre, for which the seats are to be cut into the bluff on either side of the waterfall feeding the artificial lake. Projecting into the lake there will be an open air bandstand and stage. Ballets and musical performances will be given here, and their beauty will be enhanced by the lighting effects reflected from the water.
Arrangements are well on the way towards holding an Empire Chess Tournament during the run of the Exhibition, and it is also hoped to hold a Bowling Tournament, and possibly an Ice Hockey Competition.
There will be a
large Ice Skating Rink, on a perfect sheet of frozen water, a quarter of an
acre in extent. It is hoped to secure the services of many famous skaters from
overseas to give exhibitions on the Rink. A magnificent ballroom dancing floor
is being laid down, which will provide a pleasure resort of a kind not seen
arrangements for the theatres, and restaurants, skating rink and ballroom are
in the hands of a well known impresario, who is searching
On the artistic
side visitors will find galleries of pictures, photographs, black and white
drawings and sculpture, which will survey the collective achievements of the
Empire and the
The Industrial Side
There are already
over thirteen acres of buildings available for industrial and commercial
exhibits, and further construction is in progress. There will be pavilions
displaying the products of
important scientific, technical and social bodies are being convened at
In addition negotiations are in progress towards the holding of various conferences on matters of imperial and commercial interest, such as Civil Aviation, Town Planning, Road Construction, Irrigation, Infant Welfare, Electrical Engineering, Metallurgy and Locust Prevention.
How to Visit the Exhibition
The Exhibition will
be held over the period September 1936, to January 1937, the best season of the
South African Year and special fares will be in operation by certain Steamship
Lines and over the South African Railways, which are the acme of comfort.
During this time special arrangements will be made for visitors to see the
© Exhibition Study Group 1994