The ‘Mucha’ Franco-British Exhibition Card

by

Ken Harman

 

 

            I have done a bit of digging around on the card below and the story goes as follows. “JOB” the initials of Jean Bardou, divided by a diamond shaped lozenge forming the “O”, were manufacturers of cigarette papers, and asked artists to design posters and calendars during the period 1895 to 1914. Two of the subjects (one for an 1897 calendar and another for an 1898 poster) were designed by Alphonse Mucha.

            The 1897 picture of a lady with long blonde hair in a white dress was used by JOB on four occasions, and are numbered by Q. David Bowers and Mary L. Martin in their “The Postcards of Alphonse Mucha” (U.S.A. 1980) as numbers 171 to 174.

            The Franco-British Exhibition card is 172, they had offices at 5-7, Piccadilly Mansions, 17, Shaftesbury Avenue, London, and according to the card were printed and cut on a “Rotative” machine by L. Chambon, Paris, possibly done on site at the exhibition.

 

 

A beautiful card of which Bowers & Martin estimate there are possibly 200 in existence.

  

            © Exhibition Study Group 1998

 

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