1924 British Empire Exhibition Maps

by

Bill Tonkin

 

            Members will be familiar with the series of coloured maps done by Kennedy North and printed by Dobson Molle & Co., Ltd. When opened out they measure 29½ x 20, and folded approximately 3¾ x 6¾. The map is very colourful with a green and black border and shows a plan of the site with the main buildings named. The bottom third of the map shows the main bus, train and tram routes to the exhibition. I use the word series because if you study the backs closely, you will find they are not all the same.

            So it is with the back of the map that we should pay special attention to. When folded it is divided up into 24 panels of information or advertising matter with pictures, which I have named A to X, see table below. Some panels are joined to make a double width panel, and in some cases four panels are joined, to make an even larger display.

            It has been known for some time that there were different backs, and the difference is in the panels containing advertisements for various firms. As far as I know nobody has really looked into it, so here’s a start. This item is so common selling for only a few pounds, that I should imagine there is not a collector of Wembley ephemera that does not have one or more in his collection. So make an effort and check on yours and please let me know if you have any that are different to this first list. I have been told there are about 20 different maps

            So far I have five of these maps and thanks to collaboration from Mike Perkins and Alan Sabey, can record eight more, each one of which is different. The difference seems to be limited to five panels, lettered I, S, T, U and V which were all used for adverts. In another four panels K, L, M, and N the picture and heading ‘British Empire Exhibition’ is the same, but there are two different texts and here I will just list the headings of the chapters. For a quick reference these can be divided into text with a paragraph titled ‘The Tomb of Tut’ see map number 2, and text without the paragraph titled ‘The Tomb of Tut’ see map number 1.

            Until much more is known about the backs I cannot say definitely that the other panels do not vary, this is something that will become clear if I get a good response from members.

 

Contents of each panel on Map number 1.

 

A.                    Picture and text on Canada.

B & C.             Five pictures and text on West Africa, East Africa, Bermuda, West Indies and British                                    Guiana.

D & E.             Picture and text on British Government Pavilion.

F & G.             Five pictures and text on Burma, Malaya, Palestine & Cyprus, Ceylon and Hong                                           Kong.

H.                    Picture and text on Australia.

I.                      Advert for British industries Fair 1924. With printers reference P 129/b. 7mm                                               between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

J.                      Front of map when folded.

 

 

Panel I and J, which when folded form the front and back. Note the printers reference

number P 129/b in the bottom left of panel I.

 

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, Monster Military Tattoos,                                   A Fellowship of Empire and The Great Home-coming.

O.                    Picture and text on Newfoundland.

P.                     Picture and text on New Zealand.

Q.                    Picture and text on South Africa.

R.                     Picture and text on Palace of Engineering.

S.                     Advert with two pictures and text by the “Metro”.

T & U.             Advert with map and text by The “Metro” Route to the Exhibition.


V.                    Advert with two pictures and text by the “Metro”.

W.                    Picture and text on the Palace of Industry.

X.                    Picture and text on India.

 

Layout and letters allocated to each panel on the back of the map.

 

            As far as I know the contents of panels A, B, C, D, E, F, G, H, J, O, P, Q, R, W and X do not alter, so I will only list those panels that are known to alter. It is however important that members check these as something might turn up different to mine.

 

Contents of different panels on Map number 2.

 

I.                      Advert for British industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S.                     Advert with mileage chart and text by the G W R.

T & U.             Advert with map and text by the G W R.

V.                    Advert with text on Excursion Bookings by the G W R.

 

Contents of different panels on Map number 3.

 

I.                      Advert for British industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S.                     Advert by the ‘South Wales Evening Express’.

T & U.             Advert with drawn picture and text by the ‘Western Mail’.

V.                    Advert with text by the ‘Western Mail’.


Contents of different panels on Map number 4.

 

I.                      Advert for British industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S, T, U & V.    Advert with drawing of the bank by E. Coffin and text by Lloyds Bank Ltd.

 

Contents of different panels on Map number 5.

 

I.                      Advert for London’s Underground, The Way to Wembley.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, Monster Military                                                Tattoos, A Fellowship of Empire and The Great Home-coming.

S.                     How to get to the British Empire Exhibition, by Underground.

T, & U.                        Map and text, By Train, Omnibus, or Tram to the British Empire Exhibition.

V.                    By Motor Bus, By Tram.

 

Contents of different panels on Map number 6.

 

I.                      Advert for Wm. Mallinson & Sons Ltd. 130-138 Hackney Rd, London, E. 2. Picture                                     of Palace of Industry Stand No. S. 757. With printers reference L 274 5op.

K, L, M & N    As map No. 1.

S.                     How the Exhibition began - Primary Purposes - A Co-operative Effort.

T, & U.                        All the World will be at Wembley, Fifteen miles of Exhibition. Artist’s impression  -                                     aerial view from the North West Entrance.

V.                    Art of the Empire - The Two Georgians - Short Time Exhibits.

 

Contents of different panels on Map number 7.

 

I.                      Advert for British industries Fair 1924. Without printers reference number.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S.                     ‘Special Notice to Overseas Visitors’ and text

T & U.             ‘A Week in London’ and ‘A Weekend in London’ with text.

V.                    ‘Polytechnic Holiday Tours’ with text

 

Contents of different panels on Map number 8.

 

I.                      Advert for Siemens Electric Lamps.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, Monster Military                                                Tattoos, A Fellowship of Empire and The Great Home-coming.

S.                     Picture of a Bulb, Siemens Gasfilled Lamps, Voltage and Wattage chart

T, & U.                        ‘Siemens Electric Lamps’ and text with a picture of Big Ben at each end.

V.                    Picture of a Bulb, Siemens Vacuum Lamps, Voltage and Wattage chart.

 

Contents of different panels on Map number 9.

 

I.                      Advert for ‘The Walpamur Co. Ltd., and description of services.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, Monster Military                                                Tattoos, A Fellowship of Empire and The Great Home-coming.


S.                     ‘How the Exhibition began’ and text.

T, & U.                        Bird’s eye view of the grounds, and a hand drawn artist’s impression similar to the                           Fleetway post card No. 31.

V.                    Art of the Empire - The Two Georgians - Short Time Exhibits.

 

Contents of different panels on Map number 10.

 

I.                      Advert for British industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S.                     How the Exhibition began - Primary Purposes - A Co-operative Effort.

T, & U.                        All the World will be at Wembley, Fifteen miles of Exhibition. Artist’s impression  -                                     aerial view from the North West Entrance.

V.                    Art of the Empire - The Two Georgians - Short Time Exhibits.

 

Contents of different panels on Map number 11.

 

I.                      Plain back.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, Monster Military                                                Tattoos, A Fellowship of Empire and The Great Home-coming.

S, T, U & V.    Advert for Clyde Shipping Co.

 

Contents of different panels on Map number 12.

 

I.                      Advert for British industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S.                     How the Exhibition began - Primary Purposes - A Co-operative Effort.

T, & U.                        Advert for Dean & Dawson Ltd.

V.                    Art of the Empire - The Two Georgians - Short Time Exhibits.

 

Contents of different panels on Map number 13.

 

I.                      Advert for British industries Fair 1924. Without printers reference number, 11mm                            between box and ‘For fuller etc.’ seven lines of text measures 38mm deep,                           with an             additional ‘Thomas Cook & Sons’ advert at the bottom in three lines.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S.                     How the Exhibition began - Primary Purposes - A Co-operative Effort.

T, & U.                        All the World will be at Wembley, Fifteen miles of Exhibition. Artist’s impression  -                                     aerial view from the North West Entrance.

V.                    Art of the Empire - The Two Georgians - Short Time Exhibits.

 

        Index.

            © Exhibition Study Group 1998