1924 British Empire Exhibition Maps

Part 2

by

Bill Tonkin

 

            My short article on the 1924 British Empire Exhibition maps has caused a lot of interest, and several members sent me in details of maps they had. Thanks to Stanley Hunter and Mike Gorringe who has been collecting these for some time and sent me details of thirteen different maps he has. Thanks also to Des Barber who has checked through the archives of the Wembley History Society and found two, and has also found two more in the collection of Geoff Lane. Alan Sabey has sent me details of maps owned by Jean Alexander and Judith Edwards, also details of maps in the London Museum. So information is pouring in and here is some of the new information.

            At the moment I have details of 37 maps and out of this lot there are 26 different ones. The chances are that if you have got two maps they are more likely to be different, than two the same. Initially I thought that the contents of some panels did not alter, and the publishers sold the advertising panels to whoever they could, and it was these that changed. It now appears that this is not always so. I have one report that the picture of Newfoundland in panel O comes in two types, one with the building facing to the right, and the other one facing to the left. Judith Edwards is going to let me see these two maps. If we are coming up with this sort of variation, then I think it may be necessary to give an illustration of each panel, so that members can check their maps panel by panel. This is going to be the only way to bring to light an instance where a non advertising panel may come in two different types.

            This brings me to the second problem. Mike Gorringe in his letter kindly offered to send me his maps to inspect, and I took him up on his offer. When I went through them I found his map with an advert for Lloyds Bank, which includes a large drawing of their pavilion on panels S and T, was different from mine. My drawing is signed by Ernest Coffin, Mike’s is by an unknown artist. The bulk of the text on panels U and V is the same but the heading is different. In the non Coffin one the second line of text reads ‘Head Office: 71, Lombard Street, London, E.C. 3.’, The Coffin one reads ‘Head Office London, E.C. 3.’ On both adverts the next ten lines is identical, although at the end the list of associated and affiliated banks is different.

 

Drawing of Lloyds Bank by Ernest Coffin from Map No. 4.

 

            The list is already becoming so complex that I think there is a need for an index, and in this I have listed the advertisers in panel I in alphabetical order. This panel is usually the back of the folded map, and can be seen at a glance, without having to unfold the map. Unfortunately it is not as easy as that because there are now 17 maps known all with British Industry Fair backs but with other different panels inside, so you still have to open them up.

            The second column of the index lists the two types of write up on the exhibition in panels K, L, M and N. Two sections headed ‘Variety and Colour’ and ‘Monster Military Tattoos’ are the same in both types, but in each type the other two sections are different. In one the third section is headed ‘A Fellowship of Empire’ and the fourth section ‘The Great Homecoming’ listed as ‘F. of E.’, in the other one the second section is headed ‘The Tomb of Tut’ and the fourth section ‘An Empire Parliament’ listed as ‘Tut’. It will be observed that maps with adverts for Lloyds Bank and the Metro have been published with both the ‘F. of E.’ and ‘Tut’ texts, so it is important to check this.

            The third column lists the contents of advertisers in panels S, T, U and V.

Index

 

Contents of panel                                Contents of      Contents of

            I                                               panels              panels

                                                            K, L, M & N    S, T, U & V

 

Beldams Pilot. L 274 72 op                 F. of E.                        How the Exhibition began       Map No. 20

Blank without any printing                  F. of E.                        Clyde Shipping                                    Map No. 11

British Industries Fair                           Tut                   Blank without any printing      Map No. 23

British Industries Fair                           Tut                   Canadian Pacific Railway        Map No. 21

British Industries Fair                           Tut .                 How the Exhibition began       Map No. 10

British Industries Fair                           ?                      Electrical Industries                 Map No. 16

British Industries Fair                           Tut                   G. W. R.                                  Map No. 2

British Industries Fair                           F. of E.                        How the Exhibition began &

                                                                                                Dean & Dawson          Map No. 12

British Industries Fair                           Tut                   How the Exhibition began       Map No. 15

British Industries Fair. P 129/b             F. of E.                        Lloyds Bank    (? artist)           Map No. 18

 

Drawing of Lloyds Bank by an unknown artist from Map No. 26. As far as the building is

concerned it could almost be a tracing from Coffin’s original drawing

 

British Industries Fair                           Tut                   Lloyds Bank    (Coffin)                       Map No. 4

British Industries Fair                           Tut                   L. N. E. R                                Map No. 22

British Industries Fair                           Tut                   Polytechnic Tours                    Map No. 7

British Industries Fair                           Tut                   South Wales Evening Express &

                                                                                                Western Mail               Map No. 3

British Industries Fair                           Tut.                  Metro                                       Map No. 25

British Industries Fair P 129b               F. of E.                        Metro                                       Map No. 1

British Industries Fair & Eastman’s      Tut                   How the Exhibition began       Map No. 17

British Industries Fair & Thomas Cook            Tut                   How the Exhibition began       Map No. 13

British Industries Fair (Plus two lines)  Tut                   Lloyds Bank    (Not Coffin)    Map No. 26

Drewery Car Co. L 274 op                  F. of E.                        How the Exhibition began       Map No. 14

L. M. & S. R.                                       F. of E.                        L. M. & S. R.                           Map No. 24

L. N. E. R.                                           F. of E.                        L. N. E. R.                               Map No. 19

London’s Underground                                   F. of E.                        Under.... Train, Bus or Tram    Map No. 5

Mallinson                                             F. of E.                        How the Exhibition began       Map No. 6

Siemans                                               F. of E.                        Siemans                                   Map No. 8

Walpamur                                            F. of E.                        How the Exhibition began       Map No. 9

 

            With the increased amount of information sent to me, and material I have been able to examine a picture is beginning to build up. It would seem that as far as the adverts on panels S, T, U
and V are concerned, if an advertiser was prepared to take all four panels, he could have them. If when a new printing of the maps was required the publishers had not got an advertiser to take up the offer, they inserted a standard fill-up, a four panel piece of text titled ‘How the Exhibition began’. This happened on eight out of the 26 different maps recorded, or as an alternative they just left the space blank. This also happened on panel I, it was unusual but it did happen.. If they could not get a customer to take four panels they would sell him a half size space, i.e. only two panels T and U, and fill in the empty space each side with the first and last panel of their standard fill-up.

            I am reprinting details of maps number 1. to 13 which appeared in the Winter Journal, as nearly half of them have had additional information added, and I thought it would be convenient to have everything in one issue. In future I shall only print any new information that comes in.

 

 

Contents of each panel on Map number 1.

 

A.                    Picture and text on Canada.

B & C.             Five pictures and text on West Africa, East Africa, Bermuda, West Indies and British                                    Guiana.

D & E.             Picture and text on British Government Pavilion.

F & G.             Five pictures and text on Burma, Malaya, Palestine & Cyprus, Ceylon and Hong                                           Kong.

H.                    Picture and text on Australia.

I.                      Advert for British industries Fair 1924. With printers reference P 129/b. 7mm                                               between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

J.                      Front of map when folded.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, Monster Military                                                Tattoos, A Fellowship of Empire and The Great Home-coming.

O.                    Picture and text on Newfoundland.

P.                     Picture and text on New Zealand.

Q.                    Picture and text on South Africa.

R.                     Picture and text on Palace of Engineering.

S.                     Advert with two pictures and text by the “Metro”.

T & U.             Advert with map and text by The “Metro” Route to the Exhibition.

V.                    Advert with two pictures and text by the “Metro”.

W.                    Picture and text on the Palace of Industry.

X.                    Picture and text on India.

 

Contents of different panels on Map number 2.

 

I.                      Advert for British industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S.                     Advert with mileage chart and text by the G W R.

T & U.             Advert with map and text by the G W R.

V.                    Advert with text on Excursion Bookings by the G W R.

 

Contents of different panels on Map number 3.

 

I.                      Advert for British industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S.                     Advert by the ‘South Wales Evening Express’.

T & U.             Advert with drawn picture and text by the ‘Western Mail’.

V.                    Advert with text by the ‘Western Mail’.

 

Contents of different panels on Map number 4.

 

I.                      Advert for British industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S, T, U & V.    Advert with drawing of the bank (by E. Coffin) and text by Lloyds Bank Ltd.

 

Contents of different panels on Map number 5.

 

I.                      Full panel advert for London’s Underground, The Way to Wembley.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, Monster Military                                                Tattoos, A Fellowship of Empire and The Great Home-coming.

S.                     How to get to the British Empire Exhibition, by Underground.

T, & U.                        Map and text, By Train, Omnibus, or Tram to the British Empire Exhibition.

V.                    By Motor Bus, By Tram.

 

Contents of different panels on Map number 6.

 

I.                      Advert for Wm. Mallinson & Sons Ltd. 130-138 Hackney Rd, London, E. 2. Picture                                     of Palace of Industry Stand No. S. 757. With printers reference L 274 5op.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, Monster Military                                                Tattoos, A Fellowship of Empire and The Great Home-coming.

S.                     How the Exhibition began - Primary Purposes - A Co-operative Effort.

T, & U.                        All the World will be at Wembley, Fifteen miles of Exhibition. Bird’s eye view of                             the Grounds. (as Fleetway postcard No. 31).

V.                    Art of the Empire - The Two Georgians - Short Time Exhibits.

 

Contents of different panels on Map number 7.

 

I.                      Advert for British industries Fair 1924. Without printers reference number.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S.                     ‘Special Notice to Overseas Visitors’ and text

T & U.             ‘A Week in London’ and ‘A Weekend in London’ with text.

V.                    ‘Polytechnic Holiday Tours’ with text

 

Contents of different panels on Map number 8.

 

I.                      Advert for Siemens Electric Lamps.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, Monster Military                                                Tattoos, A Fellowship of Empire and The Great Home-coming.

S.                     Picture of a Bulb, Siemens Gasfilled Lamps, Voltage and Wattage chart

T, & U.                        ‘Siemens Electric Lamps’ and text with a picture of Big Ben at each end.

V.                    Picture of a Bulb, Siemens Vacuum Lamps, Voltage and Wattage chart.

 

Contents of different panels on Map number 9.

 

I.                      Full panel advert for ‘The Walpamur Co. Ltd., and description of services.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, Monster Military                                                Tattoos, A Fellowship of Empire and The Great Home-coming.

S.                     ‘How the Exhibition began’ and text.

T, & U.                        All the World will be at Wembley, Fifteen miles of Exhibition. Bird’s eye view of                             the Grounds. (as Fleetway postcard No. 31).

V.                    Art of the Empire - The Two Georgians - Short Time Exhibits.

 

Contents of different panels on Map number 10.

 

I.                      Advert for British industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S.                     How the Exhibition began - Primary Purposes - A Co-operative Effort.

T, & U.                        All the World will be at Wembley, Fifteen miles of Exhibition. Bird’s eye view of                             the Grounds. (as Fleetway postcard No. 31).

V.                    Art of the Empire - The Two Georgians - Short Time Exhibits.

 

Contents of different panels on Map number 11.

 

I.                      Blank without any printing.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, Monster Military                                                Tattoos, A Fellowship of Empire and The Great Home-coming.

S, T, U & V.    Advert for Clyde Shipping Co.

 

Contents of different panels on Map number 12.

 

I.                      Advert for British industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S.                     How the Exhibition began - Primary Purposes - A Co-operative Effort.

T, & U.                        Advert for Dean & Dawson Ltd.

V.                    Art of the Empire - The Two Georgians - Short Time Exhibits.

 

Contents of different panels on Map number 13.

 

I.                      Advert for British industries Fair 1924. Without printers reference number, 11mm                            between box and ‘For fuller etc.’ seven lines of text measures 38mm deep,                           with an             additional ‘Thomas Cook & Sons’ advert at the bottom in three lines.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S.                     How the Exhibition began - Primary Purposes - A Co-operative Effort.

T, & U.                        All the World will be at Wembley, Fifteen miles of Exhibition. Bird’s eye view of                             the Grounds. (as Fleetway postcard No. 31).

V.                    Art of the Empire - The Two Georgians - Short Time Exhibits.

 

Contents of different panels on Map number 14.

 

I.                      Advert for Drewery Cars Co., Ltd. Ref No. L 274 op

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, Monster Military                                                Tattoos, A Fellowship of Empire and The Great Home-coming.

S.                     How the Exhibition began - Primary Purposes - A Co-operative Effort.

T, & U.                        All the World will be at Wembley, Fifteen miles of Exhibition. Bird’s eye view of                             the Grounds. (as Fleetway postcard No. 31).

V.                    Art of the Empire - The Two Georgians - Short Time Exhibits.

 

Contents of different panels on Map number 15.

 

I.                      Advert for British Industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament

S.                     How the Exhibition began - Primary Purposes - A Co-operative Effort.

T, & U.                        All the World will be at Wembley, Fifteen miles of Exhibition. Bird’s eye view of                             the Grounds. (as Fleetway postcard No. 31).

V.                    Art of the Empire - The Two Georgians - Short Time Exhibits.

 

Contents of different panels on Map number 16.

 

I.                      Advert for British Industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    ?

S.                     Electrical Industry, picture of a generator and text.

T, & U.                        Electrical exhibits, picture of a ship and text.

V.                    Text and outside electrical installations.

 

Contents of different panels on Map number 17.

 

I.                      Advert for British Industries Fair 1924. Without printers reference number, 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.                           and advert at bottom for Eastman’s The London Dyers and Cleaners, Stand                                    H 277.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament

S.                     How the Exhibition began - Primary Purposes - A Co-operative Effort.

T, & U.                        All the World will be at Wembley, Fifteen miles of Exhibition. Bird’s eye view of                             the Grounds. (as Fleetway postcard No. 31).

V.                    Art of the Empire - The Two Georgians - Short Time Exhibits.

 

Contents of different panels on Map number 18.

 

I.                      Advert for British Industries Fair 1924. With printers reference P 129/b. 7mm                                               between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, Monster Military                                                Tattoos, A Fellowship of Empire and The Great Home-coming.

S, T, U & V     Advert with drawing of the bank (details not known) and text by Lloyds Bank Ltd.

 

Contents of different panels on Map number 19.

 

I.                      Advert for L. N. E. R.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, Monster Military                                                Tattoos, A Fellowship of Empire and The Great Home-coming.

S, T, U & V     Advert for L. N. E. R.

 

Contents of different panels on Map number 20.

 

I.                      Full panel advert for Beldams Pilot Packings & Jointings. Ref No. L 274 72 op.                                            There is a red white and blue Beldam’s sticker in the bottom right corner.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, Monster Military                                                Tattoos, A Fellowship of Empire and The Great Home-coming.

S.                     How the Exhibition began - Primary Purposes - A Co-operative Effort.

T, & U.                        All the World will be at Wembley, Fifteen miles of Exhibition. Bird’s eye view of                             the Grounds. (as Fleetway postcard No. 31).

V.                    Art of the Empire - The Two Georgians - Short Time Exhibits.

 

Contents of different panels on Map number 21.

 

I.                      Advert for British Industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S.                     A world Spanning Holiday, Cross Channel Service & All-British Route to the Orient.

T & U.                         Advert for Canadian Pacific Railway.

V.                    Peopling the Prairie, and Canadian Pacific in Europe.

 

Contents of different panels on Map number 22.

 

I.                      Advert for British Industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S, T, U & V     Advert for L. N. E. R.

 

Contents of different panels on Map number 23.

 

I.                      Advert for British Industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament.

S, T, U & V     Blank without any printing

 

Contents of different panels on Map number 24.

 

I.                      Advert for L. M. & S. R.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, Monster Military                                                Tattoos, A Fellowship of Empire and The Great Home-coming.

S, T, U & V     Advert for L. M. & S. R.

 

Contents of different panels on Map number 25.

 

I.                      Advert for British Industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ seven lines of text measures 33mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament..

S.                     Advert with two pictures and text by the “Metro”.

T & U.             Advert with map and text by The “Metro” Route to the Exhibition.

V.                    Advert with two pictures and text by the “Metro”.

 

Contents of different panels on Map number 26.

 

I.                      Advert for British Industries Fair 1924. Without printers reference number. 5mm                              between box and ‘For fuller etc.’ nine lines of text measures 43mm deep.

K, L, M & N    Picture of the Imperial Stadium and text on the British Empire Exhibition. The                                              headings of the paragraphs are, Variety and Colour, The Tomb of Tut,                                              Monster Military Tattoos, and An Empire Parliament..

S, T, U & V     Advert with drawing of the bank, (not by E. Coffin) and text by Lloyds Bank Ltd.

            On map No. 26 the seven lines of text under the British Industries Fair advert, is increased to nine lines by the addition of ‘Full details of arrangements for visiting the Exhibition may be obtained at any Passenger Agent’.

 

 

        Index.

            © Exhibition Study Group 1999