Snapshots for your Snapshot Album Part 2
J. Beagles & Co., Ltd.
British Empire Exhibition New (1925) Series. 12 Official Views for your Snapshot Album.
In 1925 Beagles issued a set of twelve snapshots in a white box with blue printing on the lid which was loose and not hinged like some of the Wildt & Kray boxes. The snapshots had titles printed on the front but were not numbered. On the back at the bottom was printed ‘Photo Campbell-Gray’ and ‘Published by J. Beagles & Co. Ltd.’. The snapshots measure 3½ x 2¾ inches.
Three 1925 sets have been examined and the box is labelled ‘New (1925) Series’ which implies there was an earlier 1924 series. It must be fairly scarce as one has not been reported so far. This seems likely as in 1924 the Burma Pavilion went under that name. In 1925 it became the Schweppes Pavilion and Beagles used the original 1924 name on the snap shot, which implies there was a 1924 series published and when it was republished in 1925 they did not alter the name.
Beagles New (1925) Series.
H.M. Government Pavilion
Jack Hobbs in Butter
12 Photogravure Snapshots of The British Empire Exhibition Wembley. 1925
This was the only set of snapshots out of all the publishers that were not real photographs, but were photogravure printings. The snapshots were numbered but without titles, these were printed on the back of the envelope. As only one packet is known we cannot say if there are any varieties.
They have been listed as 1925 as the views include Treasure Island and the Cyprus Pavilion.
Dark brown printing on a light brown envelope.
List of Contents
No. 1 Palace of Industry and the Lake
No. 2 Malaya Pavilion
No. 3 The Gardens showing Nigeria
No. 4 Treasure Island, Amusement Park
No. 5 The Lake and Indian Pavilion
No. 6 Indian Pavilion by Night
No. 7 Kingsway and Palace of Industry
No. 8 Cyprus Pavilion
No. 9 Canadian Pavilion from the Lake
No. 10 Model of Sydney Harbour, Australia Pavilion
No. 11 Australia and the Rock Garden
No. 12 H. M. Government Pavilion
1 Palace of Industry and the lake
2 Malaya Pavilion
3 The Gardens showing Nigeria
4 Treasure Island, Amusement Park
5 The Lake and Indian Pavilion
6 Indian Pavilion by Night
7 Kingsway and Palace of Industry
8 Cyprus Pavilion
9 Canadian Pavilion from the Lake
10 Model of Sydney Harbour, Australian Pavilion
11 Australia and the Rock Garden
12 H. M. Government Pavilion
Fleetway Press Ltd.
Fleetway Press had the sole concession to sell postcards within the exhibition and presumably this covered the small cartons of snapshots as well. There were two cartons of snapshots for 1924 each containing 12 small photographs measuring 3½ x 2¾ inches titled Series No. 1 containing views numbered 1 to 12, and Series No. 2 containing views numbered 13 to 24. The titles of each view was printed on the flaps of the cartons, these sold at one shilling per carton.
For 1925 it would appear they only published one carton titled Series No. 1 containing views numbered 1 to 12. The existence of a 1925 Series No. 2 carton has never been recorded, it is possible someone somewhere has an example and if so I would like to know just to set the record straight.
12 Snap Shots of the British Empire Exhibition, Wembley.
1924 Series No. 1
No. 1 The Rock Garden and Australia
No. 2 Palace of Engineering
No. 3 Burma
No. 4 The Canadian Building from the Lake
No. 5 Newfoundland
No. 6 New Zealand
No. 7 Burma and Indian Pavilion
No. 8 Ceylon
No. 9 Australia and Malaya from the Lake
No. 10 East Africa
No. 11 The Lake and Australia Building
No. 12 Amusement Park
Fleetway Press Ltd
12 Snap Shots of the British Empire Exhibition, Wembley.
1924 Series No. 1
1. The Rock Garden and Australia
2. Palace of Engineering
4. The Canadian Building from the Lake
6. New Zealand
What Fleetway did do for 1925, was to give up using cartons and package their snapshots in paper wallets and these were sold at the same price as the 1924 cartons using the same format, Series No. 1 and No. 2 with views numbered from 1 to 24.
I say ‘their snapshots’ and this is a bit misleading as it becomes apparent on inspection that all of Fleetway’s 1924 snapshots and cartons are absolutely identical with those published by Wildt & Kray (W & K) in 1924. The only difference is in the small imprint on the cartons, one reading ‘Issued by the Fleetway Press Ltd’ and the other ‘W & K London’. The ornamental border around the text is the same, the printing layout is the same, and they even used the same coloured cardboard for the cartons.
7. Burma and Indian Pavilion
9. Australia and Malaya from the Lake
10. East Africa
11. The Lake and Australia Building
12. Amusement Park
Now which came first the chicken or the egg? Did Fleetway produce snapshots for W& K or did W & K produce them for Fleetway. This is where fly spec philately comes into the picture. When we examine the small numbers on the snapshots it becomes obvious that during the publishing life of each series the numbers were redrawn on some of the negatives used for the printings. Under a glass the numbers not only vary in size, but are written differently and are in a slightly different position. There are two varieties of all numbers from 1 to 24 in the W & K snapshots while in the Fleetway’s only six of the numbers are redrawn out of the 24 numbers published.
In 1925 the difference in quantities of rewritten numbers is even more noticeable, Fleetway published no rewritten numbers, while W & K’s views numbered 1 to 12 were all rewritten in two styles. As only one 1925 W & K Series 4 set is known it cannot be said if there were any rewritten numbers 13 to 24.
The implication of this is that I believe Fleetway used a much smaller quantity of snapshots than W & K and from this that W & K was the actual manufacturer
Redrawn numbers 5, 7, 8, 10, 14 and 19 in 1924 Series No. 1.
Fleetway Press’s Snapshots Series No. 1 and No. 2. are identical with Wildt & Kray’s Series No. 1 and No. 2. But whereas Wildt & Kray used all 24 redrawn numbers Fleetway used only six.
No. 5 No. 5 Redrawn No. 7 No. 7 Redrawn
No. 8 No. 8 Redrawn No. 10 No. 10 Redrawn
No. 14 No. 14 Redrawn No. 19 No. 19 Redrawn
No. 12 is much thinner in the second picture, but this is not a redrawn number. The Snapshot has been over developed, resulting in a thinner 12. For the redrawn 12 which is much smaller see under Wildt & Kray 1924 Series No. 1.
No. 12 No. 12 Thin type
Source of varieties of 1924 Series No. 1 snapshots numbered 1 to 12.
I had seven complete and one part set of three of the 1924 Series No. 1 cartons of snapshots to examine and these are listed as types A to H. The numbers 1 to 12 refer to the printed numbers of the views. As you can see the bulk of the numbers are in the original large size (Ln). In nearly each case where a smaller rewritten number (Sn) is used on a second negative there are different clouds (Dc) in the sky. Only one carton (A) were all of the snapshot numbers in the large original size, all the others show a mixture of large and smaller numbers.
A B C D E F G H
1 Ln Ln Ln Ln Ln Ln Mis Ln
2 Ln Ln Ln Ln Ln Ln Ln Ln
3 Ln Ln Ln Ln Ln Ln Ln Ln
4 Ln Ln Ln Ln Ln Ln Mis Ln
5 Ln SnDc SnDc SnDc Ln SnDc Mis SnDc
6 Ln Ln Ln Ln Ln Ln Ln Ln
7 Ln SnDc SnDc SnDc SnDc SnDc Mis Sn
8 Ln SnDc SnDc SnDc SnDc SnDc Mis Sn
9 Ln Ln Ln Ln Ln Ln Mis Ln
10 Ln Sn Sn Sn Sn Sn Mis Sn
11 Ln Ln Ln Ln Ln Ln Mis Ln
12 Ln Ln Ln Ln Ln Ln Mis Ln
No. 5 is printed on a very light background and is not easily seen. It is much lower down and the clouds are different.
No. 7 is much smaller and lower down, the clouds in Sn are feinter than in Ln
No. 8 is much smaller and lower down
No. 10 is slightly smaller and lower down with large serifs to 1
No. 14 is lower down with the 4 leaning backward
No. 19 is much smaller and lower down
No. 12 has not been seen in the smaller size in these packets, a much thinner 12 is known but I do not consider this a redrawn number but think it is caused by the Snapshot being over developed. For an example of the smaller size redrawn 12 see under Wildt & Kray Series No. 1
Dc Different clouds from original large numbered types
Ln Large original numbers
Mis Missing Snapshot in an incomplete set
Sn Small redrawn number which are usually much lower down (10 is not much smaller but has large serifs.)
A Mounted in display. £1.50 written in stamp box
B Tanner (5, 7, 8, & 10 in display)
C £2.50 on carton
D Loose set
E M Perkins brown sheets
F M Perkins Album
G M Perkins odds
H A Sabey
© Exhibition Study Group 2012