Advertising Labels of the Great White City.

Part 1 the Franco-British Exhibition 1908

 

            This listing has been compiled from my own collection and with the help of four contributors Jean Osborne, Ken Rumsey, Alan Sabey and Kenneth Tonkin who have kindly kept me supplied with images of their collections and updates of new additions. Without this help this list could never have been contemplated to the degree of completeness presented here. If any members have White City labels not listed here I should be pleased to hear from them with images if possible.

            The first published catalogue of advertising labels was in 1914, the Catalogue des Timbres Commémoratifs by Cazin & Rochas a French publication. Part of this relating to the Franco-British Exhibition was copied and published by an English firm now defunct who traded in the 1980’s, as Glass Slipper. The Cinderella Stamp Club Handbook No. 8 by Chris Chatsfield published in 1991 also gives a short list of Franco-British Labels.

            White City labels for other exhibitions will be covered in Part 2.

 

           Fig. 1.

 

General labels as listed by Cazin & Rochas

 

C & R Type 1 Standing woman and seated boy with book. 30 x 60 mm. Fig. 1.

            Perf. 11. Black on coloured paper.

                        Black on blue

                        Black on brick red

                        Black on green

                        Black on yellow

            Imperf. proofs black on coloured paper. The imperf proofs are known with the normal small margins and with very large margins on three sides of the label.

                        Black on blue

                        Black on green

                        Black on orange

                        Black on pale pink

                        Black on pale yellow

                        Black on pink

                        Black on red

                        Black on yellow

 

      

                        Fig. 2 & 3.                                    Fig. 4.                                           Fig. 5

 

      

                         Fig. 6.                                          Fig. 7.                                            Fig. 8

      

                         Fig. 9.                                          Fig. 10.                                         Fig. 11

 

      

                         Fig. 12.                                        Fig. 13.                                         Fig. 14

 

  

Fig. 15.                                                Fig. 16

 

C & R Type 2 Britannia, Republique and third lady in front of row of flags. unoverprinted

                        Blue perf 10. 48 x 29 mm. Fig. 2.

                        Blue perf 14. 48 x 29 mm. Fig. 3.

C & R Type 2 ‘Building No. 21 Allotment 82, Decorative Arts and Furnishing Section.

                        Blue perf 14. 48 x 29 mm. (Not illustrated).

C & R Type 2 ‘Chemical Industries Stand. May & Baker.’ overprinted in black (like a post mark)

                        Blue perf 14. 48 x 29 mm. Fig. 4.

C & R Type 2 ‘Great Stadium, The Gymnastic & Athletic Outfitters.’ overprinted in red.

                        Blue perf 14. 48 x 29 mm. Fig. 5.

C & R Type 2 ‘Indian Section Spencer & Co’s Exhibit of Indian Cigars.’ overprinted in red.

                        Blue perf 14. 48 x 29 mm. Fig. 6

C & R Type 2 ‘Indian Section Spencer & Co’s Exhibit of Indian Cigars.’ overprinted in red and additional        “Awarded Grand Prix” in yellow.

                        Blue perf 14. 48 x 29 mm. (Not illustrated)

C & R Type 2 ‘Major Drapkin & Co. Pavilion 65, Elite Walk.’ overprinted in red.

                        Blue perf 14. 48 x 29 mm. Fig. 7.

C & R Type 2 ‘Palace of French Industries. Left side of Court of Honour. No. 13 in Guide’ overprinted            diagonally in black.

                        Blue perf 14. 48 x 29 mm. Fig. 8

C & R Type 2 ‘Peter Robinson’s Exhibit in the Textile Section.’ in large font overprinted in red.

                        A.        Blue perf 10. 48 x 29 mm. Fig. 9.

                        B.         Blue perf 14. 48 x 29 mm. Fig. 9.

C & R Type 2 ‘Peter Robinson’s Exhibit in the Textile Section.’ in small font overprinted in red.

                        Blue perf 14. 48 x 29 mm. Fig. 10.

C & R Type 2 ‘See Our Exhibit.’ overprinted diagonally in red.

                        Blue perf 14. 48 x 29 mm. Fig. 11.

C & R Type 2 ‘See the London Glove Co’s Exhibit in Building No. 14.’ overprinted in red.

                        Blue perf 14. 48 x 29 mm. Fig. 12.

C & R Type 2 ‘Stand No. 608’ overprinted diagonally in red.

                        A.        Blue perf 10. 48 x 29 mm. (Not illustrated).

                        B.         Blue perf 14. 48 x 29 mm. (Not illustrated).

C & R Type 2 ‘Tremlett British Textiles. No. 14.’ overprinted in red.

                        Blue perf 14. 48 x 29 mm. Fig. 13.

C & R Type 2 ‘University Tutorial Press. Liberal Arts Section. Building 2a Stand 28.’ overprinted in red.

                        Blue perf 14. 48 x 29 mm. Fig. 14.

C & R Type 2 ‘University Tutorial Press. Liberal Arts Section. Building 2a Stand 28.’ with additional    ‘Diploma of Honour.’ overprinted in red.

                        Blue perf 14. 48 x 29 mm. Fig. 15.

C & R Type 2 ‘Various British Industries Building No. 12. Stand No. 6.’ overprinted in red.

                        Blue perf 14. 48 x 29 mm. Fig. 16.

 

          

                                    Fig. 17.                                             Fig. 18.                           Fig. 19.

 

C & R Type 3. (A. Baguet I) Edward VII and President Fallieres. Britannia and Republique shaking hands over             exhibition grounds. Fig. 17.

            Perf. 11.

                        Blue

                        Brown

                        Green

                        Red

                        Violet.

            Imperf. proofs on white paper.

                        Blue

                        Brown

                        Green

                        Red

                        Violet.

            Imperf. proofs on coloured paper.

                        Brown on blue

                        Brown on green

                        Brown on pink

                        Red on blue

                        Red on green

                        Red on grey

                        Red on pink

C & R Type 4. (A. Baguet 2nd issue) Type (a) these are very similar to the Baguet 1st issue except President Falieres is replaced with Republique, the heads are reduced in size. Fig. 18.

            Perf. 11.)

                        Red

                        Slate-blue

                        Violet.

                        Violet-blue.

            Imperf. proofs on white paper.

                        Blue

                        Red

                        Violet

                        Violet-blue

          

                            Fig. 20.                             Fig. 21.                                       Fig. 22

 

C & R Type 4. (A. Baguet 2nd issue) type (b) as type (a) but without the Exhibition grounds in the center

            Fig. 19.

            Perf. 11.

                        Blue

                        Brown

                        Olive green

                        Red

                        Violet.

            Imperf. proofs on white paper.

                        Blue

                        Brown

                        Olive green

                        Red

                        Violet.

C & R Type 4. (A. Baguet 2nd issue) type (c) without the Exhibition grounds in the center but overprinted         Gold Medal in black. Fig. 20.

            Perf. 11.

                        Blue

                        Brown

                        Olive green

                        Red

                        Violet.

C & R Type 4. (A. Baguet 2nd issue) type (d) without the Exhibition grounds in the center and with an Ibise      Cafe label below. Fig. 21.

            Imperf proofs on white paper

                        Brown

                        Red

 

C & R Type 5. (A. Baguet 3rd issue) British Olympic Committee. Fig. 22.

            Perf 11.

                        Carmine

                        Dark brown

                        Orange

                        Red brown

                        Sky blue

                        Slate blue

                        Vermilion

                        Yellow green

            Imperf proofs on white paper, complete sheets of these are known.

                        Carmine

                        Dark brown

                        Orange

                        Red brown

                        Sky blue

                        Slate blue

                        Vermilion

                        Yellow green

            The Olympic labels were printed in sheets of 71 labels, only nine of which were Olympic labels. This odd number came about because the first column was one label short leaving an 18 mm. unprinted space in the top left corner and a wider selvidge by the top two rows. There are seven columns of nine labels and one column of eight labels. This is not the only oddity as the four labels at the top of the first column are long horizontal labels printed in pairs vertically. The labels come in four different sizes,

(a         69 x 23 mm. Four labels at top of the first column

(b         61 x 28 mm. Four labels at bottom of the first column and columns five, six, seven and eight.

(c         44 x 28 mm. Columns two and three

(d         53 x 28 mm. Olympic labels in forth column

            The labels were printed in seven different designs.

1 (a      Fetes du Carnaval Nice 1908 (Pavilion on end of pier and obelisk)

2 (a      Fetes du Carnaval Nice 1908 (Small island and obelisk)

3 (b      Courses de Canots Principaute de Monaco. Organisees par l’International Sporting Club de Monaco

4 (b      Exposition des Canots Automobiles. Principaute de Monaco.

5 (c      5e Foire de Paris Grand Palais

6 (c      Concours General Agricole Paris.

7 (d      British Olympic Committee. Franco-British Exhibition.

 

 

 

 

(c

5

(c

6

(d

7

(b

3

(b

3

(b

4

(b

4

(a

 

(a

 

 

5

 

6

 

7

 

3

 

3

 

4

 

4

1

 

2

 

5

 

6

 

7

 

3

 

3

 

4

 

4

(a

 

(a

 

 

5

 

6

 

7

 

3

 

3

 

4

 

4

1

 

2

 

5

 

6

 

7

 

3

 

3

 

4

 

4

(b

3

 

 

5

 

6

 

7

 

3

 

3

 

4

 

4

(b

3

 

 

5

 

6

 

7

 

3

 

3

 

4

 

4

(b

4

 

 

5

 

6

 

7

 

3

 

3

 

4

 

4

(b

4

 

 

5

 

6

 

7

 

3

 

3

 

4

 

4

Layout of British Olympic Committee and other labels

 

C & R Type 6. (A. Baguet 4th issue) This was a complex issue published in four different shapes, one shape having five different views, another with three views. Each title was printed in five colours. It would appear the labels were printed in se-tenant pairs horizontally but not always vertically, the layout of a complete sheet has not been recorded. The largest known pane is of ten labels with a selvidge at the top. A strip of four of the smaller sized labels is known with a selvidge at each side which gives the width of the sheet. It is not known where the smallest label Fig. 32 fits in, perhaps it had a sheet of its own. Many pairs and strips of three exist but they all confirm to the layouts below.

Perf 11. 55 x 25 mm.

            The Decoration and Furnishing Palace Fig. 23.

            The Fine Art Palace Fig. 24.

            The Franco-British Pavilion Fig. 25.

            The Garden Club Fig. 26.

            The Palace of Machinery Fig. 27.

   

                                              Fig. 23.                                                Fig. 24.

 

   

                                              Fig. 25.                                                Fig. 26.

 

    

                                                Fig. 27.                                                           Fig. 28.

 

        

                                Fig. 29.                                 Fig. 30.                                 Fig. 31

 

Fig. 32.

 

Perf 11. 48 x 30 mm.

            French Applied Art Building Fig. 28.

Perf 11. 38 x 30 mm.

            British Applied Art Building Fig. 29.

            Palace of Women’s Work Fig. 30.

            The Imperial Tower Fig. 31.

Perf 11. 38 x 26 mm.

            Congress Hall Fig. 32.

                        Blue

                        Brown

                        Olive-green

                        Red

                        Violet-blue

Imperf proofs on white paper. 55 x 25 mm.

            The Decoration and Furnishing Palace Fig. 23.

            The Fine Art Palace Fig. 24.

            The Franco-British Pavilion Fig. 25.

            The Garden Club Fig. 26.

            The Palace of Machinery Fig. 27.

Imperf proofs on white paper 48 x 30 mm.

            French Applied Art Building Fig. 28.

Imperf proofs on white paper 38 x 30 mm.

            British Applied Art Building Fig. 29.

            Palace of Women’s Work Fig. 30.

            The Imperial Tower Fig. 31.

Imperf proofs on white paper

            Congress Hall Fig. 32.

                        Blue

                        Brown

                        Olive-green

                        Red

                        Violet-blue

 

 

 

 

26

 

 

24

 

23

 

 

24

 

26

 

 

25

 

23

 

 

27

 

 

25

 

 

27

Layout of pane of the 55 x 25 mm. size labels

 

 

 

 

 

28

 

29

 

31

 

30

 

Layout of a strip of the 48 x 30 and 38 x 30 mm. size labels

 

Round medallion type labels

   

                                                      Fig. 33.                                      Fig. 34.

Award labels without inscription,

            Two joined imperf round labels 25 mm diam. Fig 33.

                        Gold.

‘Franco-British Exhibition London 1908 2 Grands Prix’

            Round label 39 mm. diam. Fig. 34.

                        Gold.

 

        

                               Fig. 35.                                            Fig. 36.                                 Fig. 37.

 

Gold medal award labels

            Two joined imperf round labels 25 mm. diam. Fig. 35.

                        Gold.

Grand Prix award labels

            two joined imperf round labels 25 mm. diam. Fig. 36.

                        Gold.

Grand Prix to any Mineral Water in the Vosges (France).

            Imperf round label 32 mm. diam. Fig. 37.

                        Black.

 

                                    Fig. 38.                                        Fig. 40.                            Fig. 39.

 

From The Godfrey Phillips Tobacco Exhibit Pavilion No. 71.

            Imperf round label 50 mm diam. Fig. 38.

                        Green on green paper.

Our Exhibit is in Alimentation Building No. 4 Stand No. 49

            Imperf round label 50 mm. diam. Fig. 39.

                        Green on green paper.

Our Exhibit is in the British Textile Hall. A Parade of 17th to 20th Century Fashions.

            Imperf round label 50 mm. diam. Fig. 40.

                        Green on green paper.

Our Exhibit is in the Palace of Industries Chemical Section Stand 44. Overprinted ‘Grand Prize (Highest            Award).

            Imperf round label 50 mm. diam. Fig. 41.

                        Green on green paper.

Royles Limited. Engineers & Specialists Irlam. Manchester. Stand No. 89. Machinery Hall. Franco-British        Exhibition. 1908.

            Imperf round label 50 mm. diam. Fig. 42.

                        Blue on blue paper.

 

    

Fig. 41.                                                            Fig. 42.

 

Free form plaques

 

          

                            Fig. 43.                                           Fig. 44.                                     Fig. 45

 

Franco-British Exhibition 1908. London We are Exhibiting at the above see our stand No.......

            Imperf free form plaque 42 x 30 mm. Red on white background Fig. 43.

Grand Prix Franco-British Exhibition 1908.

            Imperf free form plaque 42 x 30 mm. Fig. 44.

                        Blue

                        red

                        violet.

Recompenses 1906-1907-1908 Milan-Paris-Londres Hors Concours.

            Imperf free form plaque 48 x 28 mm. Fig. 45.

                        Green.

 

Exhibitors labels

 

          

                        Fig. 46.                                             Fig. 47.                                    Fig. 51 x 200

 

Abadie. Paris. This label is a bit of a mystery, it would appear to be published in 1914 and has ‘Serie 1 1914’ printed at the bottom, announcing that Abadie of Paris was awarded a Grand Prix in London 1908

            Imperf 32 x 48 mm. Fig. 46.

                        Reddish brown at the top changing to violet at the bottom.

L. Catelin. 28 V. de Wagram, Paris. Edward VII and Republique and workmen stripping cork off trees

            Perf. 11. 50 x 30 mm. Fig. 47.

                        Blue

                        Brown

                        Green

                        Red

                        Violet.

            Imperf. proofs on white paper.

                        Blue

                        Brown

                        Green

                        Red

                        Violet.

            Imperf. proofs on coloured paper.

                        Brown on blue

                        Brown on green

                        Brown on pale orange

                        Brown on pink

                        Brown on sage green

                        Red on blue

                        Red on green

                        Red on greenish brown

                        Red on grey

                        Red on pale orange

                        Red on pink

                        Red on sage green

        

                           Fig. 48.                                        Fig. 49.                                     Fig. 50.

 

Daily Mail. Unoverprinted label.

            Perf 10½, 46 x 29 mm. Fig. 48.

                        Blue

Daily Mail. Label overprinted in red ‘Partly built with Robinson’s Carlisle Plaster’

            Perf 10½, 46 x 29 mm. Fig. 49.

                        Blue

Frame Food Co. Ltd.

            Perf 11, 45 x 37 mm. Fig. 50.

                        Green

 

Robinson Bros. Watchmakers & Silversmiths.

            Imperf. 25 x 8 mm. A small label pasted to business visiting cards Fig. 51.

                        B/W

 

Slingsby’s Trucks. Old St. London. Stand No. 18. Palace of Machinery.

            Perf 11, 26 x 45 mm., Fig. 52.

                        Blue on light brown paper

 

 

Teofani & Co.

            In the Glass Slipper catalogue there is mention of a Teofani label with ‘Franco-British Exhibition’ (in English) at the bottom (C & R type a), although they do not illustrate it. I think it is likely this does not exist as far as I can find out nobody has ever seen a copy. It may have arisen through a mistake in translating from the French original. Glass Slipper lists it as Perf. 11 in Blue, Brown, Green, Red and Violet. Chris Chatsfield does not include this label in his 1991 Catalogue.

            Of the three labels they do illustrate, the one without the exhibition named is not I feel a label that should be catalogued in this list as a White City label, although I have illustrated it to show the similarity of the design Fig. 53. The fact that the name of the exhibition is not included in the design implies the label was either published before or after the exhibition.

 

               

            Fig. 52.                                        Fig. 53.                               Fig. 54.                               Fig. 55.

 

‘Exposition Franco-Anglaise’ (in French) at bottom (C & R type b)

            Perf. 11. 37 x 26 mm. Fig. 54.

                        Blue

                        Brown

                        Green

                        Red

                        Violet.

            Imperf 37 x 26 mm.

                        Brown on buff paper

                        Brown on greenish paper

                        Red on greenish paper

                        Brown on pink paper

 

Redrawn label ‘Franco-British Exhibition’ at top above ‘Teofani & Co.’ (C & R)

                        Perf. 11, 37 x 26 mm. Fig. 55.

                        Blue

                        Brown

                        Green

                        Red

                        Violet.

            Imperf. proofs on white paper.

                        Blue

                        Brown

                        Green

                        Purple

                        Red

            Imperf. proofs on coloured paper.

                        Brown on greenish paper

                        Brown on grey paper

                        Brown on pink

                        Red on greenish paper

                        Red on grey paper

    

Fig. 56a. and 56b an unknown exhibitor

 

The two labels Fig. 56a and 56b are both on the same envelope. The 2 Grand Prix is on the front and the round label on the back, unfortunately there is no clue as to the firm that published them.

            Imperf, 55 x 33 mm. multi coloured label. Fig. 56a.

            Imperf round label with serrated edge, in red white and blue colours. 38 mm. diam. Fig. 56b.

 

Valentine’s post card views published as labels, printed in four rows of three, a complete pane of 12 is known. Since many of the labels bear Valentine’s copyright mark it is possible the labels were published by Valentine’s.

            Perf 11, 34 x 26 mm. 12 multi coloured labels.

 

          

                                    Fig. 57.                                        Fig. 58.                               Fig. 59.

 

          

                                    Fig. 60.                                        Fig. 61.                               Fig. 62.

 

          

                                    Fig. 63.                                        Fig. 64.                              Fig. 65.

 

          

                                    Fig. 66.                                       Fig. 67.                              Fig. 68.

 

                        Cascade & Congress Hall. Franco-British Exhibition. London. 1908. Fig. 57.

                                    This label was published as a post card by Valentine & Sons, No. 374

                        City of Paris Pavilion & Gardens. Franco-British Exhibition. London. 1908. Fig. 59

                                    This label was published as a post card by Valentine & Sons, No. 264

                        Court of Honour. Franco-British Exhibition. London. 1908. Fig. 58

                                    This label was published as a post card by Valentine & Sons, No. 168

                        Court of Honour. Franco-British Exhibition. London. 1908. Fig. 62

                                    This label was published as a post card by Valentine & Sons, No. 248

                        French Applied Arts Palace. Franco-British Exhibition. London. 1908. Fig. 61

                                    This label was published as a post card by Valentine & Sons, No. 115

                        Garden Club. Franco-British Exhibition. London. 1908. Fig. 63

                                    This label was published as a post card by Valentine & Sons, No. 192

                        Grand Restaurant. Franco-British Exhibition. London. 1908. Fig. 65

                                    This label was published as a post card by Valentine & Sons, No. 194

                        Machinery Hall British Section. Franco-British Exhibition. London. 1908. Fig. 66

                                    This label was published as a post card by Valentine & Sons, with no number.

                        Palace of Women’s Work. Franco-British Exhibition. London. 1908. Fig. 68

                                    This label was published as a post card by Valentine & Sons, with no number.

                        Royal Pavilion. Franco-British Exhibition. London. 1908. Fig. 64

                                    This label was published as a post card by Valentine & Sons, No. 193

                        Scenic Railway. Franco-British Exhibition. London. 1908. Fig. 60

                                    This label was published as a post card by Valentine & Sons, No. 132

                        Wood Lane Entrance. Franco-British Exhibition. London. 1908. Fig. 67

                                    This label was published as a post card by Valentine & Sons, No. 302

 

 

57

 

 

58

 

 

59

 

 

60

 

 

61

 

 

62

 

 

63

 

 

64

 

 

65

 

 

66

 

 

67

 

 

68

 

Layout of Valentine & Sons post card view labels

 

© Exhibition Study Group 2008

Index