Post Cards of the White City.

Part 22.

by

Bill Tonkin

Postcards in Stapled Books with Counterfoils.

Postcards were not only sold singly or in packets, but were also sold in books of twelve stapled at the edge of the counterfoil. The books measured from 8" to 8" x 3" with the counterfoil taking up 2" to 3" of this. As well as showing a miniature view of the postcard, there was also room for the writer to record details of whom the card was sent to and the date, etc. The counterfoils and view were in B/W even if the postcard was coloured. The postcard was either perforated or rouletted (a row of short slits) to make it easier to tear away from the counterfoil, which remained as a stub in the book. The rouletting used by Valentine’s for the White City postcards, as measured by a stamp perforation gauge is 12, while if the means of separating or tearing out the postcard was by perforation holes, then these measured 11. Both of these measurements represent the number of holes or slits in 2 cm, which is the standard method of measuring the number of perforation holes on stamps.

This illustration shows part of the postcard and the counterfoil. It is interesting to note that in the book of coloured
postcards from which this illustration came Valentine’s slipped up and used a miniature view different to the
full sized card. When Valentine’s published the book with B/W postcards this was corrected.

While the majority of books were rouletted, this was not a very efficient way of providing a means of tearing out cards without damage, and the perforated system gave a much cleaner ‘tear’. At least one series of cards are known to have come from a rouletted book, and when a further run was printed, changed from rouletting to perforation holes.

The complete books are not often seen, and very few have survived, one exploded book is known with one page missing. The postcards themselves are easily identified as the left edge of the postcard has a rough edge where it has been torn out of the book. In the case of vertical cards the rough edge is along the top of the card. It is from studying single postcards that the following lists have been compiled.

It is possible that not all the books contained twelve cards as there were only six ‘Night Effect’ cards, this will not be resolved until a book of cards turns up. It is this set of six cards that is known both rouletted and perforated.

List of Valentine’s Postcards from Books with the left edge perforated or rouletted.

Titles with numbers in brackets, are where the number is known but does not appear on the card. Titles with ‘N.n.’ are for views that were never allocated numbers. The lists have been classified as Book No. 1, Book No. 2, etc. but the books were not in fact numbered, and with the exception of books No. 1 to No. 5, the lists have been compiled from loose cards.

The colour of the covers of books 1, 2 & 3, has been given as lilac. Over the years this has faded to buff, but traces of the original colour can sometimes be seen on the inside of the books.

Booklet with lilac covers.

Book No. 1. Lilac cover details not known. In this book the miniature view of the Stadium on the counterfoil is different to the view on the postcard. This mistake occurred on all the books of coloured cards. Contents, Coloured postcards with a red ‘FB seal’ back, rouletted on left edge. An exploded book with one card and counterfoil missing is known, the missing card was probably No. 178 Entrance to Irish Village. (Ballymaclinton) as this card is known with a rouletted left edge. As the order in the book is not known they are listed in numerical order.

N.n. Stadium, Franco-British Exhibition, London, 1908.

112 Court of Honour, Franco-British Exhibition, London, 1908.

(115) French Applied Arts Palace, Franco-British Exhibition, London, 1908.

117 Palace of Women’s Work, Franco-British Exhibition, London, 1908.

132 Canadian Scenic Railway, Franco-British Exhibition, London, 1908.

163 British Applied Arts Palace, Franco-British Exhibition, London, 1908.

178 Entrance to Irish Village. (Ballymaclinton), Franco-British Exhibition, London, 1908

194 Grand Restaurant, Franco-British Exhibition, London, 1908.

(217) Court of Honour, Franco-British Exhibition, London, 1908.

220 In Elite Gardens, Franco-British Exhibition, London, 1908.

233 India, Franco-British Exhibition, London, 1908.

243 Fine Art Palace and Lagoon, Franco-British Exhibition, London, 1908.

Book No. 2. Lilac cover with ‘Franco-British Exhibition, London, 1908. 12 Official View Postcards with Counterfoils. Price 1s. Net.’ Contents, Coloured postcards with a dark grey ‘FB seal’ back, rouletted on left edge. Listed in order as in the book. The counterfoil is cream and the B/W picture on the counterfoil has a white border.

112 Court of Honour, Franco-British Exhibition, London, 1908.

194 Grand Restaurant, Franco-British Exhibition, London, 1908.

(115) French Applied Arts Palace, Franco-British Exhibition, London, 1908.

163 British Applied Arts Palace, Franco-British Exhibition, London, 1908.

233 India, Franco-British Exhibition, London, 1908.

243 Fine Art Palace and Lagoon, Franco-British Exhibition, London, 1908.

220 In Elite Gardens, Franco-British Exhibition, London, 1908.

(217) Court of Honour, Franco-British Exhibition, London, 1908.

117 Palace of Women’s Work, Franco-British Exhibition, London, 1908.

132 Canadian Scenic Railway, Franco-British Exhibition, London, 1908.

N.n. Stadium, Franco-British Exhibition, London, 1908.

178 Entrance to Irish Village, Franco-British Exhibition, London, 1908

Book No. 3. Lilac cover with ‘Franco-British Exhibition, London, 1908. 12 Official View Postcards with Counterfoils. Price 1s. Net.’ as No. 2. Contents, Coloured postcards with a black ‘FB seal’ back, rouletted on left edge. Listed in order as in the book. Although the contents are the same as book No. 2 they are stapled in a different order.

112 Court of Honour, Franco-British Exhibition, London, 1908.

163 British Applied Arts Palace, Franco-British Exhibition, London, 1908.

132 Canadian Scenic Railway, Franco-British Exhibition, London, 1908.

117 Palace of Women’s Work, Franco-British Exhibition, London, 1908.

194 Grand Restaurant, Franco-British Exhibition, London, 1908.

233 India, Franco-British Exhibition, London, 1908.

243 Fine Art Palace and Lagoon, Franco-British Exhibition, London, 1908.

178 Entrance to Irish Village, Franco-British Exhibition, London, 1908

(217) Court of Honour, Franco-British Exhibition, London, 1908.

220 In Elite Gardens, Franco-British Exhibition, London, 1908.

N.n. Stadium, Franco-British Exhibition, London, 1908.

(115) French Applied Arts Palace, Franco-British Exhibition, London, 1908.

Booklet with dark green covers.

Book No. 4. Dark green cover with ‘Franco-British Exhibition, London, 1908. 12 Official View Postcards with Counterfoils. Price 1s. net.’ The printing on the cover is larger than on the lilac covers. In this book the miniature view of the Stadium has been replaced with one to match the postcard. Contents, B/W litho postcards with a black ‘Famous Throughout the World’ back, rouletted on left edge. Listed in order as in the book.

(217) Court of Honour, Franco-British Exhibition, London, 1908.

N.n. Stadium, Franco-British Exhibition, London, 1908.

(112) Court of Honour, Franco-British Exhibition, London, 1908.

(243) Fine Art Palace and Lagoon, Franco-British Exhibition, London, 1908.

(132) Canadian Scenic Railway, Franco-British Exhibition, London, 1908.

(194) Grand Restaurant, Franco-British Exhibition, London, 1908.

(115) French Applied Arts Palace, Franco-British Exhibition, London, 1908.

(178) Entrance to Irish Village. (Ballymaclinton), Franco-British Exhibition, London, 1908

(163) British Applied Arts Palace, Franco-British Exhibition, London, 1908.

(233) India, Franco-British Exhibition, London, 1908.

(117) Palace of Women’s Work, Franco-British Exhibition, London, 1908.

(220) In Elite Gardens, Franco-British Exhibition, London, 1908.

Book No. 5. Dark green cover with ‘Franco-British Exhibition, London, 1908. 12 Official View Postcards with Counterfoils. Price 1s. net.’ the same as No. 4. In this book the miniature view of the Stadium has been replaced with one to match the postcard. Contents, B/W litho postcards with a black ‘Famous Throughout the World’ back, rouletted on left edge. Listed in order as in the book. Although the contents are the same as book No. 4 they are stapled in a different order.

(217) Court of Honour, Franco-British Exhibition, London, 1908.

(243) Fine Art Palace and Lagoon, Franco-British Exhibition, London, 1908.

(117) Palace of Women’s Work, Franco-British Exhibition, London, 1908.

(115) French Applied Arts Palace, Franco-British Exhibition, London, 1908.

(233) India, Franco-British Exhibition, London, 1908.

(132) Canadian Scenic Railway, Franco-British Exhibition, London, 1908.

(112) Court of Honour, Franco-British Exhibition, London, 1908.

(194) Grand Restaurant, Franco-British Exhibition, London, 1908.

(163) British Applied Arts Palace, Franco-British Exhibition, London, 1908.

(178) Entrance to Irish Village. (Ballymaclinton), Franco-British Exhibition, London, 1908

(220) In Elite Gardens, Franco-British Exhibition, London, 1908.

N.n. Stadium, Franco-British Exhibition, London, 1908.

Book No. 6. Details of book not known. Contents, B/W litho postcards with a grey ‘Famous Throughout the World’ back, rouletted on left edge.

(112) Court of Honour, Franco-British Exhibition, London, 1908.

(117) Palace of Women’s Work, Franco-British Exhibition, London, 1908.

(220) In Elite Gardens, Franco-British Exhibition, London, 1908.

Book No. 7. Details of book not known. Contents, B/W litho postcards with a dark grey ‘FB seal’ back, rouletted on left edge.

112 Court of Honour, Franco-British Exhibition, London, 1908.

(217) Court of Honour, Franco-British Exhibition, London, 1908.

Book No. 8. Details of book not known. Contents, B/W photogravure postcards with a black ‘Famous Throughout the World’ back. The booklet was published in two types and are known either rouletted or perforated.

191 Court of Honour Night Effect, Franco-British Exhibition, London, 1908.

210 Court of Honour Night Effect, Franco-British Exhibition, London, 1908.

214 Court of Honour Night Effect, Franco-British Exhibition, London, 1908.

215 Court of Honour Night Effect, Franco-British Exhibition, London, 1908.

239 British Applied Arts Palace Night Effect, Franco-British Exhibition, London, 1908.

284 Court of Honour Night Effect, Franco-British Exhibition, London, 1908. Vert left. (rough edge at top)

Book No. 9. Details of book not known. Contents, B/W photogravure postcards with a black ‘Famous Throughout the World’ back, perforated on left edge.

191 Court of Honour Night Effect, Franco-British Exhibition, London, 1908.

210 Court of Honour Night Effect, Franco-British Exhibition, London, 1908.

Index

© Exhibition Study Group 2002